For the 2023 Adobe Digital Trends report, I developed a new design concept for the "Take Action" series, building on the core branding. The series included five distinct companion guides, each supported by a full suite of marketing materials—including digital banners, social media assets, emails, and web content—designed to maintain consistency while tailoring visuals to each guide’s unique focus.

From January 2017 to 2019, I’ve designed animated GIF logos to represent the highlights of each month at colorfullybehr.com

Highlights can be listed as color of the month, color of the year, or an event that is specific to a month or season.

At the first day of each month the logo changed to the new GIF logo of that month.

Developed a packaging design concept for the well-known Reyka Vodka brand, inspired by the brand’s distinct two flavors. The design prominently featured copper elements to reflect the brand’s process of distillation in copper containers, creating a connection between the craftsmanship and the product. The packaging concept aimed to convey premium quality while maintaining a sleek, modern aesthetic.

As a practice project, I was tasked with creating a logo concept for Laguna Art Museum. I combined timeless geometric shapes to form the letters "L" for Laguna and "A" for Art, crafting an elegant and modern mark that reflects the museum's diverse collection, spanning from the nineteenth century to contemporary works.

The logo not only embodies the museum’s broad range of art periods and styles but also represents its commitment to engaging the younger generation with art through various educational programs. The vibrant and bold color palette in the branding highlights these diverse aspects, giving the design energy and inclusivity.

Branding, Packaging, and Marketing Project

Original brand, Nectar of Eden is a cannabis infused pressed juice for women. 

"Built from the ground up, our products start there too. Cannabis infused pressed juices are made with only the freshest ingredients for women of all ages. Holistic and centered on health and wellness, we promise satisfaction and the best quality products. Come find your garden."