Adobe

ADOBE 2025 AI AND DIGITAL TRENDS (LAYOUT AND MULTI-PLATFORM DESIGN)

Designed the CIO Initiatives and CMO Initiatives reports for the Adobe 2025 AI and Digital Trends campaign with a strong focus on layout and visual hierarchy. Applied consistent branding and structure across all materials. Extended the visual system to supporting assets—including display banners, social graphics, website elements, and email layouts.

Tools: Adobe Creative Cloud (InDesign, Photoshop, Firefly), Figma

ADOBE PERSONALIZATION AT SCALE CAMPAIGN

Led the concept, design, and full campaign development for Adobe Personalization at Scale, crafting a visual identity that balanced the individuality of personalization with the impact of scale—all within Adobe’s brand framework. The branding was extended across multiple touchpoints, including display banners, website design, animations, social assets, and reports, ensuring a cohesive and scalable visual experience.

ADOBE SERIES

For the Adobe Digital Trends report, I developed a new design concept for the "Take Action" series, building on the core branding. The series included five distinct companion guides, each supported by a full suite of marketing materials—including digital banners, social media assets, emails, and web content—designed to maintain consistency while tailoring visuals to each guide’s unique focus.

Adobe Artwork

Created a wide range of artwork for Adobe, evolving over time to reflect different illustration styles and conceptual approaches. Designs included both standalone visuals and fully integrated UX components. These assets were used across multiple formats: guides, infographics, eBooks, websites, advertising, display banners, social media, campaign materials, event collateral, and more - supporting Adobe’s brand across digital and print platforms.

ADOBE X SUPER BOWL 2024

I was honored to create illustration for the Super Bowl x Adobe 2024 helmet in Las Vegas, visually capturing the energy of the event while aligning with Adobe’s branding. The work centered around the Generate AI and Las Vegas theme, highlighting the role of AI in creativity and innovation. My illustration were designed to reflect this forward-thinking message through bold, dynamic visuals.