Cure Duchenne
END-OF-YEAR FUNDRAISING CAMPAIGN
Led the branding and design for year-end fundraising campaigns (2019, 2020, and 2021), creating a cohesive visual identity across all materials. This included printed mailing pieces, a custom return donation card, campaign landing page, and social media assets. Supervised the printing process to ensure top-quality production, directing for an embossed gloss finish that enhanced the tactile and visual appeal of the materials. The design aimed to foster an emotional connection with donors, driving engagement and maximizing response.
2021
2020
2019
Cure Duchenne FUTURES – Event Branding & Mascot Design
CureDuchenne is a nonprofit organization dedicated to finding a cure for Duchenne muscular dystrophy. One of its flagship events, CureDuchenne FUTURES, is a national two-day educational conference that brings together the Duchenne community for resources, learning, and connection in a family-friendly environment. Launched in 2019 at Disneyland in Anaheim, the event has since taken place virtually (2020), in Texas (2021), and in Orlando (2022).
For this event, I led the full branding and design, including the creation of Exon, the conference mascot. Exon, a powerful and imaginative robot, was inspired by the 79 exons in the dystrophin gene—referencing the scientific foundation of the disease and empowering children who are unable to walk. I designed the event logo, character accessories (customized by location), and all visual assets, from print materials to digital content, videos, website, email campaigns, and social media. I also developed a full merchandise line for giveaways and sales, collaborating with vendors to ensure timely production and delivery of signage and branded items.
One of the parents of a child with Duchenne was so deeply connected to the Exon character that they got a tattoo of the original drawing after the conference.